When you buy a candy bar, would you choose the one with a green nutrition label or red one? A Cornell researcher has found that consumers are now choosing the green labelled candy bars because they are percieved to be “healthier”.
Image: Schuldt, P. (2013) Does Green Mean Healthy? Nutrition Label Color Affects Perceptions of Healthfulness. Helalth Communication, 1-8.
As society continues to want more sustainable, eco-friendly and “green-products”, companies are doing whatever it takes to keep up with the demand…even if it means tricking us at our own game! Unfortunately, this means putting “green-coloured” nutrition labels on the packaging.
Overall, the study was broken down into two parts: (1) comparing which candy bar a consumer would choose –green-labelled one versus red and (2) employing nearly identical images on a label except that the red calorie label was replaced with the white colour (this was to prove no bias amongst the first study with the green label).
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