The results of a recent study conducted by TerraChoice, a sustainability and marketing consulting company, show a 73% increase in green products when compared to 2009. However, the problem we are still facing is “green washing”. Green washing is defined as the act of misleading consumers about the environmental practices a company or the environmental benefits of a product or service.
TerraChoice surveyed 5296 products in the U.S. and Canada which make environmental claims. They visited 19 retail stores in Canada and 15 in the United States total and found that ~4.5% of all products were “sin-free” of green-washing. This means that 95.5 % of consumer products which claim to be green are still guilty of at least one of the sins of green-washing. If you are unsure of the “sins of green washing” click here.